Important CAMFT's TherapistFinder.com Update

Members of San Gabriel Valley Chapter of CAMFT

CAMFT is embarking on an exciting effort to rebrand and re-launch TherapistFinder.com CounselingCalifornia.com. CAMFT believes that the rebrand to CounselingCalifornia.com will reap long-term benefits for member visibility, including building consumer awareness of the tool, and making it easier for consumers to find licensed California therapists on the web.

In order to make this switch as easy as possible for existing users, enclosed is a list of frequently asked questions and a user checklist. CounselingCalifornia.com will have a bit different look and feel than that of TherapistFinder.com, but will feature all existing profiles, functions and information about therapy in general. CAMFT will also send regular updates to members about the transition to CounselingCalifornia.com.

CounselingCalifornia.com will go live the week of January 3. If you are not currently using TherapistFinder.com you can create your CounselingCalifornia.com profile at http://www.camft.org/AM/Template.cfm?Section=Join_CounselingCalifornia&Template=/CM/HTMLDisplay.cfm&ContentID=7864.

Please e-mail CAMFT staff at marketing@camft.org with any questions.

Thank you,

Gloria Lee, MFT
President, SGV Chapter

FREQUENTLY ASKED QUESTIONS

Why has CAMFT decided to rebrand TherapistFinder.com as CounselingCalifornia.com?

After careful consideration, CAMFT believes that the rebrand to CounselingCalifornia.com will reap long-term benefits for member visibility, including increasing the number of CAMFT members with profiles on the site, building consumer awareness of the tool, and making it easier for consumers to find licensed California therapists on the web.

What will happen to TherapistFinder.com?

TherapistFinder.com will redirect to CounselingCalifornia.com Should any of your practice materials direct patients to TherapistFinder.com they will automatically be redirected to CounselingCalifornia.com.

TherapistFinder.com will be disabled on January 5, 2011.

How was CounselingCalifornia.com selected as the new name?

CounselingCalifornia.com was selected after research revealed that potential patients are more likely to search for the term "counseling" than “therapist” or “therapy.” In addition, adding California to the name highlights the site’s ties to California to clarify that the service is tailored to helping patients find licensed therapists in California, which was not as clear with Therapistfinder.com.

When will CounselingCalifornia.com launch?

CounselingCalifornia.com will go live the week of January 3. The existing service, TherapistFinder.com will redirect users to CounselingCalifornia.com.

Will I need to recreate my therapist profile?

All current profiles will be moved to the new website. If you are not currently listed on TherapistFinder.com we encourage you create your CounselingCalifornia.com profile at http://www.camft.org/AM/Template.cfm?Section=Join_CounselingCalifornia&Template=/CM/HTMLDisplay.cfm&ContentID=7864.

We also recommend that you update your Internet favorites to include CounselingCalifornia.com and review any marketing materials you may use in your practice for references to TherapistFinder.com.
Is there a fee for creating a CounselingCalifornia.com profile?

No, CounselingCalifornia.com is a free member benefit.

Who can I contact for additional information?

The CAMFT marketing team is available to answer any additional questions. The team can be reached by e-mail at marketing@camft.org or by calling (858) 29-CAMFT (292-2638).

MEMBER CHECKLIST

CAMFT is working to make the transition to CounselingCalifornia.com as easy as possible on existing users. To help, we’ve identified a checklist of commonly used materials that may reference TherapistFinder.com that you may wish to update with CouselingCalifornia.com.

Practice Website

Do you currently link to your TherapistFinder.com profile? Please replace with CounselingCalifornia.com.
Is the TherapistFinder.com logo included on your webpage? You can download the CouselingCalifornia.com logo at: http://www.camft.org/AM/Template.cfm?Section=Counseling_California1&Template=/CM/HTMLDisplay.cfm&ContentID=7901, right click on the image and copy it to your clipboard then insert in into any photo editing software.

New Member Packets

Do you include TherapistFinder.com as a referral source? Please replace with CounselingCalifornia.com.
Is the TherapistFinder.com logo included on your materials? You can download the CouselingCalifornia.com logo at: http://www.camft.org/AM/Template.cfm?Section=Counseling_California1&Template=/CM/HTMLDisplay.cfm&ContentID=7901, right click on the image and copy it to your clipboard then insert in into any photo editing software.

Internet Browser

Is TherapistFinder.com your homepage or an internet favorite? Please replace with CounselingCalifornia.com to ensure you are able to access the service when necessary.

Profile

Is your profile up to date? If not you can update at http://www.camft.org/AM/Template.cfm?Section=Join_CounselingCalifornia&Template=/CM/HTMLDisplay.cfm&ContentID=7864. You do not need to take any action if there are no changes to your profile.